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"No other university offers a similar program to shape your life and future. Your resume will be packed with creative experience BEFORE you even graduate!”
– Kevin Harrington, The Original Shark From The TV Show Shark Tank

In our Bachelor of Arts in Business Administration including the "Concept to Market" semester you will apply multiple disciplines of business knowledge to the creative design of your ideas and concepts for your entrepreneurial ventures. To support your success, you will be mentored by world class successful business entrepreneurs, not graduate students like at most other universities. Each student will have numerous Shark-Tank-like investor pitching experiences, and develop the knowledge, training and skills to either get your venture started or to stand out from the crowd and land a great job.
You can choose between the full BA in Business Administration or the Certificate in Entrepreneurship offered in conjunction with MIU’s Concept to Market Institute (CTMI).

New! Bachelor’s Specialization in Business Administration. This option is great for students who want to transfer in credits and graduate on a fast track.

video on Creative Entrepreneurship Program student testimonials 3 minutes

video on Creative Entrepreneurship Program student testimonials 3 minutes

Proven training, tools, and skills to:

  1. Identify a viable product or business concept
  2. Research and evaluate your market’s potential
  3. Develop and test marketing plans
  4. Create an original business plan for your own business
  5. Design advertising for social media, print, radio and TV
  6. Develop and pitch your product or concept to mentors and real world investors
  7. Start marketing and selling to your customers
  8. Focus on regenerative and sustainable products, businesses and services


The Concept To Market Institute (CTMI) Certificate in Creative Entrepreneurship

The Concept To Market Institute (CTMI) works in association with the BA program to promote successful entrepreneurship through mentoring and co-sponsoring educational courses. The CTMI Certificate in Creative Entrepreneurship is awarded to student completing one semester of the BA consisting of four courses: Creative Entrepreneur 1, Marketing Management, Economics for Entrepreneurs and Creative Entrepreneur 2. In this certificate program each student’s original concept matures and develops until the final course where they write a concept statement, design an advertising campaign and pitch to investors in a Shark Tank like setting. The CTMI certificate can be taken by students in any major and is part of the core of the BA in Business. For a full list of courses in the BA see Courses and Degree Requirements.


Guidance from mentors with multi-million dollar businesses

Creating a business is an involved and practical process. A traditional hands-off business education alone simply can’t prepare you for the experience.

In addition to studying with our experienced entrepreneur and business faculty, some of whom have directed multi-million dollar marketing and advertising campaigns around the world, you’ll connect with successful mentors who specialize in your chosen area of interest and who have also created very successful multi-million dollar corporations. This is a very unique experience to have in a university setting.

Students who have taken the BA in Business or the CTMI semester will have the opportunity for paid internships.
In a recent article, Think Tank ranks Fairfield among top cities for young firms.


Daily creative boardroom sessions

During the BA-CTMI courses in entrepreneurship, every day you will experience “creative boardroom” sessions where you participate in other students’ new products or business development meetings and they all participate in yours. A very special and stimulating experience to have before you graduate.


Pitch to real investors in a Shark-Tank-like experience

Throughout the BA-CTMI courses in entrepreneurship, you’ll have the opportunity to pitch your ideas to successful potential investors in a Shark-Tank-like experience (hosted annually by the CTMI). including Kevin Harrington, the original shark from Shark Tank.

You’ll have the opportunity to receive start-up capital for your venture while learning how to pitch your product or business to potential investors and improving your skill at selling your product or service. This is a priceless experience to have before graduating. Like on the real Shark Tank TV show, you only get funding if your venture is of interest to one of the investors present.


Hands-on learning in a one-course-per-month system

We’ve reinvented the way entrepreneurship and business is taught. Instead of listening to hours of lectures, you will participate in creative and interactive workshops that sequentially build your knowledge-base from your direct experience.

These direct experiences are structured in an overall course system that is nothing like a traditional university course schedule. Instead of taking 4-5 courses at once and dealing with various assignments and tests, you’ll focus entirely on only one subject each month.

The TM ® technique as a tool for better mind performance

The “secret sauce” of the program is Transcendental Meditation ® — a meditation technique that people like Ray Dalio, founder of the largest hedge fund in the world, and Tim Ferriss, author of The Four Hour Work Week, use to keep their mind sharp and their emotions in better perspective.

This evidence-based technique has been proven to lower stress, enhance mental clarity, and support overall health. Its kind of like a “brain laser beam”. After meditating regularly, our students often say that they feel more creative, peaceful, and better able to tackle their studies without the stress typical of a college education.

Chat with a graduate


Contact Theresa Fross


Call (641) 209 9880 or email theresa@miu.edu. She graduated from MIU after taking our creative entrepreneurship courses and will be happy to share her experiences with you.

Successful world-class mentors


Kevin Harrington, the original shark from Shark Tank


Kevin Harrington has been a successful entrepreneur for over 40 years. He’s an original “Shark” on the Emmy-winning TV show, Shark Tank. He is also the Inventor of As Seen On TV , Co-Founder of the Electronic Retailers Association (ERA) and Co-Founding board member of the Entrepreneurs’ Organization (EO). Kevin has launched over 20 businesses that have grown to over $100 million in sales each. He’s been involved in more than a dozen public companies, and has launched over 500 products generating more than $5 billion in sales worldwide with iconic brands and celebrities. Kevin has extensive experience in business all over the world, opening distribution outlets in over 100 countries worldwide. His success led Mark Burnett to hand-pick Kevin to become an Original Shark on Shark Tank where he filmed over 175 segments.


Dennis Roland


Mr. Roland served 20 years of his career as a senior manager with a large financial services company. During his tenure, he maintained bottom line accountability for the performance of investments under his control while providing investment, underwriting, and financial management services to international clients.

Mr. Roland also served as the Chief Operating Officer to multiple publicly traded investment companies, the Managing Director of a NY-based consulting company and business strategist to multiple start-ups.


Monica Hadley


Monica Hadley became an accidental entrepreneur at the age of 22 when her father’s death thrust her into the role of running Sunsprout Systems, Inc., a manufacturer and supplier for independent alfalfa and bean sprout growers.

Since then, she has been involved in the launch of multiple businesses in a wide variety of industries. Her current portfolio includes Aeron Lifestyle Technology, which designs and manufactures consumer products; SEO Design Solutions, which offers a Word Press framework; and Country Fresh, a nationwide cut fruit and sliced apple purveyor based in Houston, TX.


Jim Belilove


Jim Belilove is the President, Owner and Founder of Creative Edge, a highly specialized stone flooring design manufacturer. Jim also is a specialist in the development and operations of Senior Living Communities.

SunnyBrook Assisted Living
Creative Edge Master Shop


Ken Ross


Recent President CEO and Founder of Genetic ID and Global ID, specializing in identifying and labeling genetically modified foods globally. Also launched the internationally acclaimed GMO Project. 

Students can take the CTMI creative entrepreneurship module as part of a BA in Business (creative entrepreneurship specialization), as part of any major, or for a certificate in creative entrepreneurship.
Click here to see a complete list of Entrance Requirements.
Click here to see the details of the Program Cost & Financial Aid.
A student in any major can earn a Certificate in Creative Entrepreneurship by taking a semester-long module of courses in this area. Students not pursuing a degree program can also earn this certificate but will not be eligible for financial aid.
The CTMI semester module consists of four courses:
MGT 331 Creative Entrepreneur 1:
The goal of the course is for each participant to identify a business or product idea that they would like to develop into a viable product or company and then develop, write and present a summary of the idea into a Concept Statement. Businesses thrive on creativity. In this course, you will learn how creative thoughts and ideas can be developed into life supporting, sustainable products or services which fulfill needs and contribute to the expansion of happiness in society. This course is a workshop for idea-stage entrepreneurs, coached by the professor, so bring your best ideas to class. (4 credits)MGT 378 Marketing Management:
Marketing is the process of creating exchanges that satisfy individual and organizational objectives. Topics include consumer behavior, market research, market segmentation, competitive positioning and strategy, advertising, pricing, distribution and channel management, selling techniques and sales force management, and new product development. Students conduct an industry analysis and write the marketing section for their business plan. (4 credits) Prerequisites WTG 192MGT 220 CCTS—Economics for Entrepreneurs:
In this Critical and Creative Thinking seminar, students develop their skill in the use of logical argument, the interpretation of evidence, and the analysis of underlying assumptions to understand current issues in economics. This course uses economic analysis to understand the market and competitive environment of the entrepreneurial firm. On the consumer side of the industry, we study consumer behavior, the factors that affect consumers’ purchase decisions, strategies for pricing a product, and revenue models for a business. On the competitive side, we study how firms position themselves to compete within an industry, types of competitive strategy, and opportunities for collaboration with firms that offer complementary products or have access to complementary markets. We also use economic analysis to study the cost structure of a business in order to determine the break-even sales rate. At the completion of this course, students in the Creative Entrepreneur program will write the Industry Analysis section of their business plan. (4 credits)MGT 332 Creative Entrepreneur 2:
Students will learn how to write and then actually create an advertising campaign for their own product or business. They will develop advertising for magazine, newspaper, radio and all social media. They will be guided and directed by some of the world’s most successful copywriters. They will record their own radio commercials in a world class radio studio. Their ad campaign will be part of their Shark Tank-like presentation at the end of the semester. Their personally created advertising components along with their original concept statements are a powerful addition to the students resume. (4 credits)

What students say

“My previous business studies seriously lacked practical work and experience, and it bothered me. When I enrolled in the creative entrepreneurship program, I finally got the practical training and experience I wanted — it helped me to conceptualize and start my business.”
Almar is currently building Vastu Homse in Indonesia.

—Almar Meijles, Class of 2017

“It has been a dream of mine to develop a company that delivers itself as an entrepreneurial solution. Since enrolling this program, I’ve developed a business concept that facilitates and accelerates the increase of renewable energy. Thank you to all who have been very supportive in this process—it means more than you know!”

—Andrea Zapata, Class of 2016

“Hands down the best course I have taken here at MIU. One of the main reasons is that it provided me an effective way to learn, which was through experience. Taking a course like this combined with TM® helped me learn so much in a short amount of time. I would highly recommend this course to anyone interested in business or marketing.”

—James Young, Class of 2017

“I’ve never found the kind of mentorship that I found in the Creative Entrepreneurship program at MIU. I am extremely proud of what I accomplished here. I wouldn’t have been able to do this on my own or in any other program.”

—Aditi Gentsch, Class of 2018

“They have experts from many different fields of business, from finance to manufacturing to product design and advertising and having access to people of this caliber is very valuable, you actually could graduate with a business!”

—Alden Rowe, Class of 2018

“I would want this to continue throughout every course that I take. It was freeing, I opened up and was able to be seen and to be heard!”

—Issac Reynoso, Class of 2018

Featured faculty


Cliff Rose; Program Director


With over 30 years in marketing and brand development experience, Clifford Rose's primary focus has been on product development, expansion and support of multiple products, national and international consumer brand awareness, manufacturing, distribution and maintenance, and creative advertising for multi-media mix of radio, television, web, catalogue, retail, live home shopping and print.

Cliff created the unique Creative Entrepreneurship program to share his passion and knowledge with young entrepreneurs. His primary goal is to help students create and sell real products, start real businesses, and bring in investors.


David Weisman; Assistant Professor, Director of the BA in Business


David Weisman is a passionate educator with a gift for conveying things simply and elegantly, and for involving students in the learning process. A skilled college educator, business person, creative marketer, writer and entrepreneur with experience and expertise in a diverse range of business and educational areas, David teaches subjects like principles of business success, marketing, entrepreneurship and leadership at the undergraduate and graduate levels.


Vicki Alexander Herriott; Professor, Chair of Management Department


Currently Chair of the Department of Management, Vicki teaches Business Law, Taxation, Human Resource Management, Mediation and Negotiation, and Environmental Law. She is passionate about helping her students connect the subjects she teaches to deeper values of life to inspire innovative ways to utilize their new skills and knowledge.

She is also the coach of the MIU mediation team, and serves on the Board of Directors of the Fairfield Arts and Convention Center, the Institute for Bio-Integrity and the International Foundation for Consciousness Based Education.


Scott Herriott; Provost, Dean of the College of Business Administration


Professor Herriott is our university's provost, and a long-standing member of the Department of Management. He received his PhD from Stanford in management science and engineering, and is the author of scholarly papers in the areas of economics, organization theory, and business strategy. He is also a leading scholar in the realm of sustainable business and has published multiple books on the subject. His most recent books are Feasibility Analysis for Sustainable Technologies (2015) and Metrics for Sustainable Business (2016).


Sabita Sawhney; Associate Professor


Professor Sawhney teaches courses in operations management, supply chain management, marketing management, and marketing research. Her areas of research interest include green supply chains, buyer-supplier partnerships, self development and trust.

She has presented papers at several prestigious conferences including Purchasing and Operations Management Society (POMS), Decision Science Institute (DSI), and Midwest Business Administration Association (MBAA).

Cost & Aid, 2022-23

Annual Cost and Typical Financial Aid
Tuition and fees$16,530
Housing (single room) and meals$7,400
Health insurance (estimate)$3,506
Personal expenses, books, unexpected needs (estimate)$3,500
Cost Per Year$30,936

Full-time students may apply for up to $6,000 scholarship based on qualifying documented family income. Our undergraduate scholarship application form will be made available to you upon application to the university.

Tuition, other fees, scholarships, and financial policies are subject to change prior to the entry date.

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